IFTTT (If This Then That) is a service which will allow users to connect their channels like Twitter, Google Plus, Facebook etc together using profiles named recipes.
As the Winter Olympics 2014 starts, IFTTTT joined with ESPN is offering some new recipes, which will help you to connect your channels with the results. Below you can see some of the recipes.
This will tweet automatically on your behalf, when ever your country wins an Olympic medal. Similarly you can find two more below
You can create your own recipes, some thing like
Here are the triggers available for the Winter olympics
New Olympics top story
New Olympics story from search
New Olympic medal by country
New Olympic Gold medal by country
New Olympic Gold medal and world record
You can use any of these triggers and select what IFTTT want to do. I just created one