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Here’s What Marketers Need to Prepare for in 2022 if They Want to Stay Competitive

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The online marketing industry is dynamic and ever-changing. In 2020, over 75% of consumers found new interest in online activities, and 21% bought a product online for the first time. This confirms what data analysts have known for some time: online marketing is now the most powerful way to reach consumers. But what exactly are they looking for?

Those working in the eCommerce or online marketing industries need to pay stringent attention to consumer needs. Plus, they need to maintain a strong grasp of the many technological and social trends that dictate how they grow and change over time. Read on to find out more about what online marketers can expect to see more of in 2022 and beyond.

Artificial Intelligence (AI) in Marketing

An astounding study from trueNorth reports that 61% of marketers say AI is the most important part of their data strategy. Over the past few years, AI has opened up the doorway for more intuitive marketing and the automation of digital tasks, such as monitoring website traffic and analyzing large quantities of data that takes the human brain much longer to dissect.

AI is already a big part of current online marketing strategies. But research suggests that it will only grow bigger over time. The advanced technology of AI allows businesses to make accurate predictions about what consumers want, and then give it to them using automatic analysis tools. Marketers can expect to see a consistent rise in the use of AI technology to boost sales and amplify consumer satisfaction.

Authenticity is Key

90% of Millennials (followed closely by 85% of Gen Z and 85% of Baby Boomers) say that authenticity is important when deciding whether or not to support a brand. True authenticity is an elusive quality which brands must possess if they are to capture the attention of the masses. 

However, there is no one-size-fits-all solution to making a brand authentic. The Authentic 100 list has featured mega brands like Apple, Nestle, and Nike. All of which have cultivated a strong brand reputation that translates to the believability that consumers crave. Authenticity advertises a real desire to connect with consumers, which often sits at the root of what they crave.

Furthermore, marketing experts at state that SEO plays a highly influential role in how consumers familiarize themselves with a brand. Producing meaningful, relevant content opens up a necessary dialogue with consumers. Plus, it allows their sense of trust to develop, leading to higher conversion rates and increased customer loyalty. 

Normalizing NFTs and Cryptocurrency in eCommerce

Online marketers can expect to see a dramatic increase in NFT and cryptocurrency popularity over the next few years. In the past, these meta forms of currency and value were novelty at best. But in today’s world they are already shaping much of how the eCommerce industry markets to consumers.

The normalization of buying NFTs and paying for items with cryptocurrency are an unquestionable part of the future of online marketing. The combined increase in consumer digital maturity and the commodification of these advanced technologies means that companies will be unable to avoid bringing them into their marketing arsenal.