Whether you need a website to use as a portfolio as a freelancer, for a company, or simply to have a space to use as an awesome blog and to share things about what you love in life, having a quality website matters. If you use your site to engage with customers or followers, you want to make sure it looks professional and that the website reflects your brand and serves its purpose. Below are a few tips to make sure you get the most out of your website and that it impresses all your site visitors.
Easy Navigation
A website that doesn't have clear page indicators or has broken links is frustrating to use, and if you are using it for professional purposes, it doesn't reflect professionalism. You must make sure your website is easy to navigate, so label each page clearly and double-check that they work properly when you click on them. This includes links to other pages on your site as well as links to external sites.
Make it Compatible with Phones and Computers
A lot of people use their smartphones to look things up online more than computers these days, especially when they're on the go. This is why it's essential that you make your website compatible with smartphones and that the site doesn't become distorted or harder to use on them than it would be on a desktop or laptop. If you're using an online website builder, you should be able to check this while you're creating your site. However, to make sure you're getting the best out of it, think about hiring professionals to do the job for you. It might cost more, but seeking help from experts like this Birmingham website design agency will be worth the investment, particularly if you're using this website for your business.
Include a Blog (and Great Content)
You might already be using your website as a blog, but if you're building a company site, you should include a blog page on it anyway. Most businesses do this now as it's a great way to share more information about the business and invite guest bloggers from the industry to share their news and increase traffic. Just make sure that the content you're writing in your blog posts is relevant to what your business does and is of great quality (proof-read and check those links!) Your content should be excellent throughout your site, from the introductory paragraph on your home page right through to product descriptions and contact details.
Design
Your design should reflect your business brand or the tone of the blog you write. Consider your logo and any color schemes you use in your branding and incorporate them into your site design. What images can you use that would be appropriate to break up the page? What kind of font is stylish but easy to read? Take some time playing around with a few design templates to find one that's the perfect fit.
Your website is how your potential customers or followers will get to know your brand, which is why it's so important to get it right. Use the tips above to help you develop an excellent website for your business or as a blog and see how it helps your growth.